This privacy policy describes how Slough Driving School (“we”, “us”, “our”) collects, uses, stores, and protects personal information of visitors to https://www.sloughdrivingschool.co.uk/ and/or https://www.sloughdrivingschool.com/

(the “Site”), and of clients who sign up for driving instruction or contact us through the Site or otherwise. By using or submitting information to the Site, you accept the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

1.1 Information you provide to us

Your name, email address, phone number, postal address (if submitted)

Driving-licence information or provisional-licence details, if required for booking lessons

Booking information (lessons requested, dates, times)

Payment or invoicing information (if processed via the website or other means)

Any other information you voluntarily submit (e.g. via contact / booking forms, messages, feedback, test results, notes on progress)

1.2 Information collected automatically

When you visit our Site, we may automatically collect certain technical and usage data, such as:

IP address

Browser type and version, device type, operating system

Pages you visit, time and date of access, time spent on pages, referring/exit sites

Cookies and similar technologies (if used) for analytics, site performance, and improving user experience

2. How We Use Your Information

We use the information we collect to:

Provide and manage driving-lesson bookings and related services (scheduling, communications, payments)

Respond to enquiries, requests or support messages submitted via the Site or by other means

Administer and manage our business relationships (contracts, invoices, records)

Improve our website and services (analytics, user feedback, performance)

Send communications you have consented to receive — e.g. confirmations, service updates, reminders, newsletters (only if you opt-in)

Comply with applicable legal and tax obligations (e.g. record-keeping)

We will only process personal data when we have a lawful basis for doing so (e.g. your consent, for contract performance, or our legitimate interests in operating the business and delivering services). 

3. Data Sharing & Disclosure

We will not sell or trade your personal data. We may share information only when necessary and lawful:

With third-party service providers (e.g. payment processors, scheduling tools, analytics providers), solely to the extent required to provide services to you

With legal or regulatory authorities, if required by law or to meet legal obligations (e.g. fraud prevention, tax compliance)

In the event we sell or transfer our business (or part of it), your data may be transferred to the new owner under the same conditions set out in this policy 

We will not share your personal data with third parties for marketing purposes without your explicit consent.

4. Data Retention and Security

We store personal and booking data only for as long as needed to fulfil our services, maintain records, meet legal and tax obligations, and for a reasonable retention period thereafter (e.g. for invoicing or accounting).

We take appropriate technical and organisational measures to protect your personal data — e.g. storing data in secure systems, restricting access to authorised personnel, using encryption where applicable. 

However, no method of data transmission over the internet, or method of electronic storage, can be guaranteed 100% secure. Thus, we cannot guarantee absolute security of data.

5. Cookies and Website Analytics

If our Site uses cookies or similar tracking technologies, we may use them to:

Understand how you use the Site (pages visited, browsing patterns)

Improve website performance and user experience

Provide any functionality that requires cookies (e.g. session management, analytics)

You may disable cookies via your browser settings — but note that this may limit certain website functionality. 

6. Your Rights (Under UK GDPR & Data Protection Law)

As a data subject, you have the following rights:

Right to be informed — you have the right to know what data we collect, how we use it, and why.

Right of access — you can request access to the personal data we hold on you.

Right of rectification — you can request correction of inaccurate or incomplete data.

Right to erasure (“right to be forgotten”) — you may request deletion of your personal data where lawful.

Right to restrict or object to processing — you may request restrictions or object to certain types of processing.

Right to data portability — where applicable, you can request your data in a structured, machine-readable format for transfer to another provider.

Right to withdraw consent — where we rely on your consent (e.g. for marketing), you may withdraw at any time. 

If you wish to exercise any of these rights, please contact us — see “Contact Information” below.

7. Third-Party Links

Our Site may include links to other third-party websites (e.g. external resources, partner sites). We are not responsible for the privacy practices or content of those external sites. We recommend you read the privacy policies of any site you visit via our links before providing any personal information. 

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time (e.g. to reflect changes in our processing practices, legal obligations, or technology). Whenever we make changes, we will update the “Last updated” date at the top. We encourage you to review this page periodically to stay informed.

If we make significant changes that materially affect how we process your data, we will notify you (e.g. by posting a prominent notice on the Site or contacting you directly if you have an account or have previously communicated with us).

9. Contact Information

If you have any questions, requests, or concerns about this Privacy Policy or how we process your data, you can contact us at:

Slough Driving School Ltd

Email: info@sloughdrivingschool.co.uk

Phone: +44 7481 218 619

If you are unhappy with how we handle your data, you also have the right to raise a complaint with the Information Commissioner’s Office (ICO).

10. Lawful Basis

We process your personal data under one or more lawful bases under UK data-protection law (including UK GDPR):

Contract: to provide driving-lesson services, bookings, and communications.

Legitimate interests: to operate and improve our business and the Site (e.g. analytics, internal administration).

Consent: where we ask for your explicit consent (e.g. for marketing communications or newsletters).